Content marketing is essential for online businesses. In today’s world, it is the easiest way to build credibility in your field, reach target clients, and maintain a trusting relationship with your customers. When done correctly, this is very doable. However, it’s all too easy to make mistakes, especially in this constantly evolving subject. Everyone makes mistakes, so don’t be too hard on yourself. After all, that’s how we learn.
Speaking of learning, we’ve made a list to help you out on your road to marketing success. Since mistakes are so common, we’ve come up with five major ones that are proven to exponentially increase those conversion rates.
1. Let go of all that text
This is where a lot of potential buyers get lost with too much text, they get bored and move on, not willing to take the time to read through all of it. Even though it’s the golden child of content, visuals are just as important in keeping the readers interested in what you are saying.
Think about it. If you were to see two pages selling the same thing, and one was nothing but words, and the other had pictures, which one would you prefer to read? We all know the answer is number two. People get lost in the monotony of things; make sure your page is captivating and easy to read. An even better solution is creating a YouTube channel.
This is especially helpful since you can use the videos you create on YouTube to influence your potential clients on all other platforms as well. Share the videos on various social media, and make sure to include it in your blog posts. This is a great way to get your message heard without your audience feeling like they’re wasting time.
2. Define the benefits to the reader
When trying to sell services or goods, make sure that the audience is clear on what they will be getting out of buying the product. People are more likely to make a purchase when they fully understand what they will be getting out of it, and what they stand to gain from it.
Your job is to convince the reader that you know all of their needs, desires, and problems, and that you alone are the answer. Everything you write needs to make this crystal clear to your audience.
Try to do this in a variety of ways. Not only do you need excellent content to make them feel like you’re talking right to them, but also throw in some media. A video where you can empathize with them and subsequently answer their needs can go a long way.
3. Missing a call to action (CTA)
This is an absolute must for any sales pitch. It won’t matter how good your content is if you don’t even have an attention grabbing call to action. Generally speaking, they are added to the bottom of blog posts and articles you publish.
That way they’ve had time to go through the content and are more likely to be convinced after reading. Make sure that they are directly related to the services and or products you’re trying to sell.
They can be as simple as “Click Here” or “Download Now”, though honestly you can do much better. Just pay attention to other calls to action. Take Netflix for example. As soon as you go on their page, they persuade to see what they have to offer, while also letting you know that you can cancel at any time.
In order to do this successfully, pay attention to the wording. Make sure the text is persuasive and use action-oriented words. Have it feel like the offer will expire soon, include captivating visuals, and, in the end, make the call to action easily accessible.
4. Build Your Own Evergreen Forest
When it comes to content, you want to create something that will last forever. Virtually speaking of course. Information that you post about the latest news or holiday pieces will soon wither and die. Make your content last all year round with things like product reviews or “how to “ tutorials. Lists and videos are things that will only gain popularity instead of lose it.
Not only can they stand the test of time, but this kind of content will continue to bring in traffic as the years go by; generating leads and getting you to the first page of google search results.
5. Ignoring the Benefits of Social Media
No matter how you feel about sites like Facebook, Twitter, and Instagram, you can’t ignore the fact that they work. And neither can your business. Not using these tools to reach your target audience can only hinder you greatly. Social media is the best way these days to reach a large amount of people with not a whole lot of effort.
Not to mention it’s quite budget friendly! Even if you opt to purchase advertisements, or even have another person run the pages for you, you’ll still end up spending less than other marketing options. Also as a pro tip, do not buy your followers. It won’t affect conversions and if you’re found out it could discredit you.
Do some research as to which one would compliment your business goals the most, whether it’s stunning photos on Instagram or a series of playlists on YouTube.
Don’t be disheartened if your conversion rates aren’t where you’d like them to be. With so many avenues in this business, it’s hard to know what you should and shouldn’t be doing all the time.
This article is here to help you not only acquire leads, but also to retain them as permanent customers. Hopefully this article makes you look at your marketing business with fresh eyes, and you can see the gaps where these improvements will fit.
If you take the necessary steps to avoid these five common marketing mistakes when it comes to conversion rates, you’re guaranteed to see those skyrocket.